“A visual 3D effect created by an interference pattern in a holographic substrate, when suitably illuminated”

Generally, holograms, by their very nature, serve the purpose of brand protection but are also often used as optical enhancements of printed items. Hologram suppliers manufacture hot foil films from clients’ bespoke designs but also offer standard holographic patterns for decorative purposes at a lower price point.

Holograms applied at Lotus Labels

The application of Holograms requires specialist equipment and know-how. Our embellishment line has a dedicated hologram registration module that allows the perfect placement of holograms onto labels and cartons.