For the past twenty years, the big idea of the moment has been to invest less in traditional printed media and advertising, while throwing as much money as possible at online marketing and the opening up of ever more product sales channels. Moreover, for some people that strategy still works. The only problem is that new businesses especially seem to be starting to forget just how important professionally printed product packaging and labels are to their overall sales success.
Printed Labels & Creating a Killer First Impression
Whether we like it or not, the world of marketing and advertising is all about image. Products sell because they are expertly packaged and labelled. Hence why while homemade food stuffs almost always taste better, 90% of high street shoppers will forgo the traditional farmers market in favour of the baked goods aisle in their local supermarket.
Why Professionally Printed Labels Matter more than Ever
However, in 2016 the burgeoning DIY and Internet marketing hype of the 21st century is actually starting to have an adverse effect on many physical product and consumable goods sales.
This is because many product manufacturers attempt to save by not investing anything at all in professional packaging or printed labels for their products. If something is being sold online, after all, sellers and distributors don’t need items to catch consumers’ eyes like they would have to in the real world.
The only problem? This way of thinking simply doesn’t work. When even high-quality products arrive with consumers minus professional packaging and labels, the consumer’s perception of quality lowers significantly. At the same time, if you have a product line which you don’t invest in professional packaging or labeling for, you significantly limit the number of online and offline sales channels which you can use to move your product in the first place.
All of the above being the case, professionally printed labels are just as important as ever when it comes to successful product sales and marketing. The only question is, are your own labels really wowing your target audience? Or do you perhaps need to invest in something a little more professional and even more eye-catching?