With the majority of new equipment installations in traditional printing establishments being digital, it’s no secret that digitally printed labels are playing a major part in the future of any and all kinds of product packaging. Digital printing cuts costs and helps even budget-conscious marketers create incredible label designs, and is quickly becoming the expected standard among product consumers.
However, while the shift toward digital printing has been somewhat seismic in itself over the past ten to 15 years, it is important to understand that the digitally printed label is itself still evolving.
Why you need to be Making your Labels Interactive
While every product vendor and marketer should be focusing on creating the most eye-catching and informative labels possible, modern consumerism isn’t just about 2D text and printed images anymore. Rather, more and more big brands and popular product lines are including interactive elements such as QR codes and augmented reality onto their printed labels.
Using features such as QR codes, product consumers can instantly link to intuitive product information and promotion based resources online. However, incorporating interactive elements on digitally printed labels isn’t just about adding value to a product. Instead, elements such as QR codes help consumers connect with brands and products personally. This helps brands build social media followers and drastically expand on their traditional marketing efforts.
How to get Started with Interactive Elements
While incorporating interactive elements into digital product labels might sound complicated, doing so is actually easy. If you have a QR code, you can either request that your label printer incorporates this onto your label design for you, or you can incorporate such items yourself using a home or office label printer. In either case, don’t get left behind by the next stage in the digital labeling revolution. Instead, start making smarter product labels today in order to start realizing the benefits yourself.
Both online and real world retailers are aware of how important it is to employ high-quality printed labels when marketing and selling products. The only question is, how to you expedite the process of actually applying labels to your products as well as just printing or having them printed in the first place?
How handheld Label Applicators Work
Different to pricing guns which can be configured to price items individually as retailers go about their business, hand-held label applicators allow retailers to just as conveniently apply printed labels to products.
If you have a large volume of stock which you need to ship or display on a regular basis, applying printed labels by hand can be tortuously time-consuming. Thankfully, hand-held applicators help you expedite this process and can allow you to label hundreds of products in as little as under an hour. You simply load your labels and apply them to your products in much the same was as you would apply labels using a pricing gun.
Important Things to Consider when Choosing a Hand Held Applicator
The key thing to keep in mind when choosing a hand-held label applicator is that different applicators will often be restrictive in regard to the size of the labels which they can be used to apply. This being the case, when looking at handheld applicators, you should pay close attention to the label sizes any device can capably administer and match label sizes with your products accordingly.
Handheld Label Applicators vs Digitally Printed Labels
If you are a retailer or marketer, you already know how important it is to create high-quality product labels for your products. In this regard, it should be noted that handheld label applicators will rarely be able to provide the same kind of label application speed as a stationary, fully automated label applicator device can. However, handheld label applicators themselves make an excellent backup, are completely portable and should always be the preferred choice for warehouse and smaller retailers, due to their portability and cost efficiency.