How Digital Labels for Packaging are Changing

With the majority of new equipment installations in traditional printing establishments being digital, it’s no secret that digitally printed labels are playing a major part in the future of any and all kinds of product packaging. Digital printing cuts costs and helps even budget-conscious marketers create incredible label designs, and is quickly becoming the expected standard among product consumers.

However, while the shift toward digital printing has been somewhat seismic in itself over the past ten to 15 years, it is important to understand that the digitally printed label is itself still evolving.

Why you need to be Making your Labels Interactive

While every product vendor and marketer should be focusing on creating the most eye-catching and informative labels possible, modern consumerism isn’t just about 2D text and printed images anymore. Rather, more and more big brands and popular product lines are including interactive elements such as QR codes and augmented reality onto their printed labels.

Using features such as QR codes, product consumers can instantly link to intuitive product information and promotion based resources online. However, incorporating interactive elements on digitally printed labels isn’t just about adding value to a product. Instead, elements such as QR codes help consumers connect with brands and products personally. This helps brands build social media followers and drastically expand on their traditional marketing efforts.

How to get Started with Interactive Elements

While incorporating interactive elements into digital product labels might sound complicated, doing so is actually easy. If you have a QR code, you can either request that your label printer incorporates this onto your label design for you, or you can incorporate such items yourself using a home or office label printer. In either case, don’t get left behind by the next stage in the digital labeling revolution. Instead, start making smarter product labels today in order to start realizing the benefits yourself.