In the world of product labelling, brands constantly face a tricky challenge: how to balance the need for clear, compliant information with the desire to create eye-catching, attractive packaging that stands out on crowded shelves. With increasing regulations requiring detailed ingredient lists, safety warnings, and usage instructions, brands often find themselves struggling to fit everything onto a small label without overwhelming the design or confusing customers.This is where peel and reveal labels come into their own.
By offering a smart, multi-layer solution, they allow brands to include all the necessary information while maintaining a clean and professional front appearance. But there’s a common misconception: many think peel and reveal labels are only suited for the pharmaceutical or supplement industries. In reality, this innovative labelling solution can be used for novelty marketing ideas and can become a game changer in how clients perceive and interact with a product.
Peel and Reveal for every industry
While peel and reveal labels do indeed solve compliance issues in the pharmaceutical world, their versatility extends far beyond. Here at Lotus Labels, we’ve seen peel and reveal used creatively and effectively across a wide variety of industries – and some might surprise you.
Beauty and cosmetics
In the beauty sector, product packaging must be beautiful, but also provide detailed ingredient lists, allergy information, and multi-step application instructions. Peel and reveal labels offer the perfect solution, keeping the front design clean and luxurious while hiding necessary but space-consuming info underneath. Additionally, brands use the hidden layer to offer exclusive promotions, loyalty program codes or beauty tips, engaging consumers and boosting repeat sales.
Food and beverage
Food and drink packaging often faces the challenge of fitting nutritional facts, allergen warnings, and preparation tips into limited space. Peel and reveal labels provide a neat way to tuck all this info away, allowing brands to keep front designs clean and appealing. Plus, brands can use the extra space to reveal recipes, pairing suggestions, or special offers, encouraging customers to interact more deeply with their products.
Pharmaceuticals and supplements
This industry remains one of the biggest users of peel and reveal labels, thanks to stringent regulatory requirements. Peel and reveal labels allow the essential legal disclaimers, dosage instructions, and safety info to be displayed clearly, while preserving the packaging’s aesthetic appeal.
Chemical and industrial sector
Peel and reveal labelling are well established in these heavily regulated industries. You find them on cleaning detergents, oil-based products and motoring additives, to name a few.
Cans and beverage containers
Limited surface area on cans might require Peel and reveal labels to add an extra layer of communication, perfect for nutritional data, recycling info, or hidden promotions such as QR codes leading to contests or exclusive content.
Pet care and household products
Detailed usage instructions, safety precautions, or even tips for pet owners or cleaning hacks can be hidden beneath peel and reveal labels, adding value without cluttering the front label.
Consumer electronics and gadgets
Warranty information, setup guides, or cross-promotion offers can be discreetly included inside peel and reveal labels, giving brands a chance to communicate more without overwhelming customers at point of sale.
Design tips and what to be aware of
To get the most from peel and reveal labels, it’s important to consider thoughtful design choices that enhance usability and appeal — and keep in mind some technical constraints:
Visual clarity and instruction
Add simple “Peel here” instructions and visual cues like arrows or icons to guide customers where to peel the product open. Organise information logically, so information flows naturally from the front label to the inner layer(s).
Top layer design
Use the top layer to capture attention with bold branding, consistent imagery, and strategic colour choices that highlight key elements. High-quality images and clean design ensure your product stands out while maintaining professionalism. Various embellishment options are available for the top layer.
Subsequent layers
Make the inside layers count by organising content clearly — whether it’s instructions, ingredients, or multilingual info. Use readable fonts and avoid clutter to keep the user experience smooth and enjoyable.
Materials
Choose durable and sustainable film materials that are either part or fully recycled.
Adhesive and text placement
Design a clear hinge area onto the base or intermediate layer. This is the area where the layers hang together. Avoid placing any important text, images, or barcodes in this area, as it will be obscured and unreadable. Plan your design accordingly to keep all vital information fully visible when peeled.
Partner with Lotus Labels: your Peel and Reveal experts
At Lotus Labels, we offer a comprehensive, end-to-end peel and reveal labelling service — all produced in-house at our Eastbourne factory. From initial design advice to prototyping, printing, and finishing, we support brands every step of the way.
Our expert team will guide you through material choices, label sizes, and creative options to ensure your peel and reveal labels make the biggest possible impact. You’ll also benefit from dedicated account management who acts as your single point of contact, ensuring smooth communication and project delivery.
Whether you are new to peel and reveal labels or looking to optimise your current designs, Lotus Labels is your trusted partner for innovative, high-quality, and fully customised labelling solutions.
If you want to explore how peel and reveal labels could revolutionise your packaging, get in touch today at [email protected] or call us on 01323 737888.
