We all know that product labels are an essential part of any successful product marketing strategy. Labels aren’t just about pricing and expiry dates. Product labels are your product advertising, they are representative of your unique brand identity, and labels need to be as informative and engaging as possible in order to make people actually want to buy your products.
Given the above, retailers and product manufacturers often choose to invest in high-quality digitally printed labels. The only question is, should you be investing in digitally printed labels? And if so, should you invest in printing your own or should you outsource your printing requirements to a professional production company?
Understanding your own Product Labelling Needs
If you manufacture a product which is designed to be sold in any real world retail context, you definitely would consider to invest in high-quality digital printed labels. If you don’t, your products might fail to enthuse the people in store. Rather, retailers themselves will likely refrain from buying your products and not allocate prime shelf space in the first place.
Of course, with the rise of online sales and dropshipping, it might be the case that your products simply aren’t intended to take pride of place visually on a local store shelf. This being the case, if you are focusing on making sales through online retailers such as Amazon, your best option is to side with a simpler handheld label applicator or a more automated application device which you can use to apply more basic labels as expeditiously as possible.
Printing your own Product Labels vs Having Labels Printed for You
Due to on-site label printing equipment for colour printing often costing thousands of pounds, the least costly option for many product manufacturers and vendors is to outsource their label printing requirements. However, office and desktop printers do have many long-term and specifically cost reducing benefits. For one, you will only ever print the labels you need as and when you need them in real-time. In like regard, with your own printer, you can amend product details and pricing on your labels whenever you might need to. The use of a single colour bar-code printer might also be an economical option. Alternatively, the printing of a generically printed colour label with a blank text field could be out-sourced and then be overprinted in-house with current information in one colour.
The above being the case, always make sure to weigh the pros and cons of any product labeling strategy carefully. Decide what your true needs are and always feel free to reach out to professional printers and device vendors such as ourselves in order to discuss your options in a little more detail.